Time to use the skills of persuasion to gain the support of seed investors, business incubators, fellowships, co-founders, and others to help move your product forward. Your pitch should have two dimensions: the visual narrative you create through your slide presentation, and the oral narrative used to tell the story. Lest we forget, it’s about STORY. You’re already halfway there: design process is a built-in story! Empathy maps well to character. Needs map to conflict. Insights and solutions map to transformation.
Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story.Nancy Duarte
While there’s no single formula for creating a winning presentation, they all share one thing in common: they move people. Below, experts weigh in with some general guidelines, but your specific instructions appear under Your Mission.
"No more than 6 words per slide!" and other nuggets of wisdom from Behance.
Get to know the 10/20/30 and other concise business pitch formats.
Venture capitalist Charlie O’Donnell shares what he looks for in a pitch.
One minute, six seconds
At one minute, six seconds, this example of an elevator pitch covers all the bases.
We’re investing in YOU above all else. Show us why you’re the one who can tackle this problem, and, equally important, that you would be a fun person to work with for the next few years. Be passionate, and let your hunger and enthusiasm show. Justin Wohlstadter, on selling yourself
Create your pitch deck.You probably don’t have time for more than 20 slides. We’ve put together some questions to consider, but don’t feel you have to address every one of these questions in a three-minute deck.
Record your 1-3 minute pitch video.If you’re working in a group, choose a spokesperson. You have 2 options:
- solo address to camera sans slides
- swipe through slides with voice-over
Get your pitch out there.
Compress and upload your video to YouTube or another video hosting service. In the original Future of Stuff Challenge, all participants posted their videos to a discussion board; if you're doing this challenge with a group, you can decide on the best way to share videos within your group.